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AI-generated answers seem like a direct danger to the conventional organic traffic websites used to get from search engines. Today, LLMs simply rip the content on websites and individuals no longer need to go to a site anymore.
While I personally think this hazard is blown entirely out of percentage (based on information from sites I've personally seen), I don't believe it's a reason to ignore it completely. From my own experience growing both blogs and YouTube channels, particularly to sell something, I can inform you that video converts way more than written content.
It's a lot easier to tell if somebody is lying or full of it if you can see their facial expressions and their tone of voice. YouTube ought to absolutely be in your SEO and content technique.
And due to the fact that you have actually constructed the trust with video, your standard SEO efforts will transform better. There's even more to it. Earlier this year, I had a hunch that if I turned a few of my finest ranking article into YouTube videos, and embedded them into my existing post, my article would rank even much better.
How to Keep High Editorial Standards for San DiegoI made a YouTube video about the subject, embedded it into that blog post, and I've been ranking # 1 given that.
Keep concentrating on Google, which still owns 90% of search market share. Purchase AI search experiments if you have budget, however don't desert what's really driving traffic and conversions today. In 2025, we saw everybody speaking about how AI search was going to take over Google. Beyond simply SEO, the marketing community as an entire begun to get bombarded with influencers trying to ride the AI buzz train.
It became tough to discover relied on sources that weren't prejudiced or had a surprise agenda to sell us something. While I do think there are benefits to using LLMs in our workflows, I do think it has actually been overhyped. And in 2026, I anticipate lots of online marketers will recognize that ChatGPT and Perplexity are just a little part of the SEO market.
Google still dominates 90% market share and with its AI Mode and AI Overviews, it remains in the ideal position to win the AI online search engine race. Browse behavior hasn't fundamentally moved away from Google. Beyond just that, there are a few things that have rubbed me the wrong way about the AI SEO pattern.
Some claim ChatGPT has a 16% discussion rate and is much better by more than 2X compared to Google. But what these online marketers do not recognize is that Things like homepages, pricing pages, or bottom of funnel content, tends to be shown in ChatGPT. The informative top of funnel material is "eaten up" by LLMs and revealed to users without anywhere to click.
Google's conversion rates show less since the traffic is higher due to it being watered down by all the top of funnel material that is in the equation. Other things like how ChatGPT can make stuff up, it never ever totally follows prompts correctly (i.e.
I do still believe that think companies bigger business aside an experimental budget speculative test things evaluate ChatGPT apps and other AI SEO tools.
Do not do it. These tactics might work now in ChatGPT and other LLMs, however they're short-term plays that will ultimately get penalized. Focus on white hat methods that construct genuine authority and trust in time instead of going after quick wins that will not last. The 2000s are back. Scammy keyword packing tactics, paying for low-quality backlinks, shipping thousands of ineffective posts all in the name of ranking high.
ChatGPT and other LLM algorithms are not as mature. I can't call this person, however I satisfied an SEO director at a substantial banking business.
And from there, they are using their main company domain, that has an extremely strong brand authority, and sending out backlinks to the microsite. And this has actually resulted in higher rankings for their brand in LLMs like ChatGPT.It blew my mind that substantial, reputable companies are doing this. And I understood how much black hat (or grey hat) strategies are going on behind the scenes.
In 2026, I predict these tactics will continue to happen. Up until ChatGPT's algorithm gets as smart as Google's search algorithm. But that looks like a long period of time from now. Anyways, I personally would not recommend taking part in this. It's brief term thinking and your energy is best invested on white hat marketing techniques that can stand the test of time and improve your sites trust signals in time.
Share real insights, utilize your own images and videos, and develop topical authority in your specific niche. This is how solo developers and small teams can beat huge brand names in 2026. This is one of the biggest SEO patterns for content marketing I'm seeing right now.
You need a genuine organization, be it a newsletter organization, a service-based company, SaaS company, or ecommerce shop. And after that you add on this human-centered niche blogging to the website to organically grow your core product/service offering. In 2026, I forecast that Google's algorithm will continue to get smarter about which websites consist of AI material and which don't.
In truth, I understand tons of individuals silently crushing it with AI created content (even pursuing top of funnel keywords). However what I am stating is that engaging, human content will outrank AI created content with no initial insights. There are 2 routes I see with SEO's right now: Produce thousands of AI-generated article and get them to rank in the middle/bottom of page 1.
Produce a hundred human blog posts and get them to rank at the top of the very first page. And anyone who composes better human material will rank greater in positions 1-3. The second route is slower, but can yield greater ranking positions and more trust with readers.
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